It's one of those classic Kiwi 'can do' stories- young ambitious
Kiwi girl returns home from London, a love of design and a lifelong
dream of creating her own fashion label fired up by years spent
exploring the streets of Europe's most stylish cities. With just a
few pounds in her pocket and plenty of passion and determination
that dream was born.
"I didn't have much to begin with…but to this day, I still have
the lined school pad with my hand-written 23 point business plan,"
says Briarwood founder, Ange Marshall.
Ange set up the first Briarwood store in 1992, in a very small
space beside the then famous Route 66 on Broadway, in Auckland's
Newmarket shopping district. A tiny launch collection of beautiful
leather bags and shoes was created, with some of the finishing
touches done on a sewing machine in a back room the size of a
By the end of the first week's trading most of the stock had
been sold and New Zealand women's love affair with Briarwood had
Two decades on, Briarwood has become an iconic Kiwi brand
synonymous with outstanding quality and exquisite design flair, and
Ange is still incredibly passionate about the business!
Now boasting four Briarwood stores (including the online store)
plus over thirty wholesale customers, Briarwood has come a long way
from its humble beginnings.
However the essence of the brand remains the same - Briarwood is
all about timeless contemporary design combined with expertly
skilled craftmanship. Effortless style with a twist.
Cherish with love!